“Luxury must be comfortable, otherwise it is not luxury.” – Coco Chanel

Famed fashion designer Coco Chanel (born Gabrielle Bonheur Chanel) is globally known for her timeless designs and chic style: CHANEL’s trademark suits and iconic little black dresses offer a chic-simplicity. Coco Chanel herself was a revered style icon, famous for her modest and erudite outfits and appearance. Even after her death, CHANEL’s fashion-kingdom is undying, with her legacy and luxury couture continuing to offer the staples (suits and perfume), as well as modern luxurious timepieces, which can be found online at The Watch Gallery, recently acquisitioned to Bucherer – a dealer of luxury watches and impeccable style. Bucherer are proud to add fashion leader CHANEL to their watch portfolio.

In the present day, CHANEL is still as relevant within the contemporary fashion scene, as it was fifty years ago. Since 1987, CHANEL has been designing and creating elegant timepieces, with their first collection aptly named the Première Collection, taking inspiration from the iconic architectural design of the Place Vendome, which Coco Chanel gazed upon from her infamous room at The Ritz, Paris.

The collection was carefully curated under the creative direction of Jacques Helleu (Chanel’s artistic director for over 40 years, and who helped CHANEL establish itself in a modern consumer market), and continues to remain a major influence on the brand’s current watch portfolio. Since the release and successes of the Première Collection, CHANEL curated five major collections to date: the Première, the distinguishable J12, Mademoiselle Privè, Jewellery Watches, and the most recent, Boy.Friend.

All CHANEL timepieces are timeless classics, rooted within heritage and history. Morphing tradition with modernism, CHANEL continues to be a distinguished and decorous brand, with a unique and all-important legacy that Bucherer is proud to promote. CHANEL is more than fabric and style, Coco’s vision altered history, and in the early 1900s, Coco’s designs were revolutionary – inspired by men’s fashion, and ridding the dreaded and uncomfortable corsets and other confining garments women were expected to wear. She also relinquished the connotations of ‘mourning’ and ‘death’ with the color black, by creating the legendary little black dress, which screamed chic and style, rather than morbidity. Through both her professional career and personal life, Coco challenged stereotypes and became more than simply a fashion designer, but an icon for womankind.

Although Chanel’s fashionista beginnings was somewhat humble (an orphan who was raised by nuns turned singer and successful fashion designer), her empire still reigns supreme and is proof of how simplicity can be luxurious. Now, under the careful guise of Karl Otto Lagerfeld, CHANEL continues to expand current lines and visions, while creating new concepts.

To help continue Coco Chanel’s legacy, Bucherer are the sole online CHANEL retailer in the whole of the United Kingdom, and are pleased to add such luxury couture to their vast collection of watches. Bucherer believe that CHANEL timepieces are more than accessories, they are a statement of style; in the words on Coco Chanel herself, “dress shabbily and they remember the dress; dress impeccably and they remember the woman.”

Explore the collection at www.bucherer.com, and discover CHANEL’s simplicity and elegance.

By tbb