Packaging of any product directly impacts the customers, and the cosmetic industry is no different from others. It is widely known that the cosmetic industry has one of the most loyal customers, and to win over customers’ loyalty, amongst other factors, your packaging must be creative and attractive. Choosing a packaging material that stands out from the rest of the competition can positively impact your business and increase your revenue.
In today’s modern era, there are so many options available for cosmetic packaging to choose from. It can be challenging to determine which type is best for each product. Manufacturers have to consider multiple aspects in this regard, including safety, cost, and customer needs. While there are many traditional packaging materials in the market, such as plastic and glass, aluminum, in particular, has seen a sharp rise in its popularity. The increased use of custom tins and containers made of aluminum around the globe is a testimony to the popularity of this material in recent years.
Aluminum is one of the best packaging materials for grabbing customers’ attention and safeguarding the product. Its brilliant qualities, such as long-life span, extreme durability, and lightweight, sets it apart from other packaging materials. Conventionally aluminum has been used for food and beverage packaging, and you must have seen soda cans that are most commonly made of aluminum. However, in recent years, an upward trend has been noticed in the usage of aluminum for cosmetics goods.
Aluminum provides overall safety for a product that is packed in it. It is a naturally occurring metal that is free from any harmful chemicals and BPA coating. This is not the case with other traditional packaging materials such as plastic. BPA has potentially detrimental health risks; according to studies, even tiny amounts of exposure to BPA can cause brain damage, disrupt the endocrine system, and cause skin problems. Although this is not proven yet, a lot of research is being conducted on this, and until something is certain, it is always a good idea to avoid it.
Aluminum containers and bottles are also leakproof as aluminum is non-porous. It helps to keep the product inside safe from air moisture and oxygen, an essential need for consumable products. Interaction with air and humidity can shorten the life span and degrade the quality of cosmetic products. In addition, aluminum is opaque, thus blocking harmful UV rays from reaching the product. This is an essential requirement for cosmetic products, especially if the ingredient includes citrus, vitamin C, and other essential oils. Aluminum air-tight bottles can also be used to store perfumes. It maximizes its security by avoiding any accidental spills and blocking any vaporization. Unlike other metals, aluminum is corrosion-resistant and unreactive to organic acids. The safety that aluminum offers make it one of the famous choices for the cosmetic industry as it protects the product from unwanted results.
Besides being a safe choice, aluminum is also a sustainable and eco-friendly option. It is the third most found material and most commonly found metal on earth. This, plus its infinite recyclability, ensures that the supply chain will never run dry and that manufacturers can rely on it for ages. Aluminum is known to be one of the most recycled materials; it is 100 percent recyclable and does not lose its quality and integrity upon recycling. It is estimated that 75 percent of aluminum in use today is recycled aluminum. It makes more financial sense to recycle aluminum rather than extract raw aluminum from virgin ore. Recycling aluminum cans can save up to 95% of energy compared to producing the same amount from virgin ores. This makes aluminum one of the most affordable, eco-friendly, and sustainable packaging solutions. Picking aluminum for your products will save you capital and help eliminate tons of emissions from the overall environmental footprint of the product.
As mentioned earlier, aluminum is lightweight, yet it is a strong material. Unlike glass, it does not add considerable weight to the product. Its light weight makes handling and logistics aluminum products easy. Its ductile nature allows for easy molding of aluminum into different custom tins and containers, allowing for the production of various designs and shapes in the packaging industry. This flexibility can bring about an entirely new dimension to a product line. Even with the current industrial printers, aluminum surfaces are easy to print on; this means you can easily customize your prints on the go and grab customers’ attention with attractive paints and slogans.
To conclude, aluminum is one of the best choices amongst the many traditional packaging materials. It is safer, more durable, and corrosion-resistant. It is entirely BPA-free and has no health risks attached. Its sustainability is another reason you should opt for aluminum; it can also be completely recycled. One can argue that glass is also sustainable, recyclable, eco-friendly, and BPA-free. While it is true for glass, it is more costly to produce glass than aluminum, and it is a heavy material as well. The additional weight added to the product and fragile nature of glass can create hectic problems for the logistic and transport sector.